Screen 3.1: Deep Dive Logo Process
Structured capture — "Walk me through your logo methodology"
A/B Testing: Process Documentation
This is where we capture Aaron's actual design methodology — from brief to delivery. The knowledge that could become a course, a talk, or reference material.
Let's document your logo process.
Not the portfolio version — the real one. The decisions, the shortcuts, the things you've learned the hard way.
How do you start? What do you need to know before a single sketch?
The questions you ask that most designers skip.
See how Aaron describes this...
“First thing I ask: "What's the REAL problem?" Not "we need a logo" — that's not a problem. The problem is: nobody remembers who they are, or they're embarrassed to hand out their business card, or their sign looks like crap next to the competition. Then I ask about the audience. Not demographics — who's actually gonna SEE this thing? A trucker at 70mph or a designer at a laptop? That changes everything.”
Version A Design Notes:
- Structured walkthrough — step by step
- Timeline progress visualization
- Back/forward navigation
- Pros: Complete, organized methodology
- Cons: May feel rigid, less natural
Version A
Step-by-step with timeline progress.
Risk: Feels like a form
Version B
Chat-like interview with follow-ups.
Risk: Hard to organize output
Version C
Build and customize your own process.
Risk: Too much freedom
Phase 3: Burst Adoption — Deep Expertise Capture
Aaron is ready to share the methodology he's developed over decades. This is the knowledge that makes him unique — and could help other designers.