Screen 3.3: Pricing Philosophy
Values capture — "How do you decide what to charge?"
A/B Testing: Pricing Values Capture
Capture Aaron's beliefs about money, value, and worth. This reveals character and can be used for teaching moments about business sustainability.
Let's talk money.
How you price your work says something about what you value. I want to understand your philosophy, not just your rates.
How do you decide what to charge?
Not the formula — the philosophy behind it.
See how Aaron might answer this...
“I start with what I need to live. Rent, supplies, insurance — the real numbers. Then I think about how many projects I can actually do well in a year. Not how many I can cram in. How many I can do RIGHT. Divide that out, add some padding for the surprises, and that's my day rate. It's not magic, it's math that respects my life.”
Version A Design Notes:
- Interview format — one question at a time
- Progress indicator shows journey
- Back navigation for editing
- Pros: Focused, no overwhelm
- Cons: Linear, may feel slow
Version A
One question at a time with progress.
Risk: Feels like interrogation
Version B
Pick the prompts that resonate.
Risk: Might skip hard questions
Version C
Tell stories, we extract values.
Risk: Extraction may miss nuance
Phase 3: Burst Adoption
Aaron is now trusting the system with business wisdom. Pricing philosophy captures beliefs that could become teaching content for aspiring designers.