Screen 2.2: Process Capture

Prototype

Capture the analog-first workflow — from thick markers to final output

A/B Testing: Workflow Conversation

Aaron is engaged when talking about making. This is his zone — thick markers, 50 sketches, "reduce, reduce, reduce."

A: Structured step-throughB: Open conversationC: Visual builder
Journey Phase: Cautious Exploration (Phase 2) • Aaron's State: Engaged when talking about making • Lex's Role: Ask about analog-first process
🛠️

Let's talk process.

You mentioned starting with thick markers before touching the computer. There's a method here. I want to understand it.

Starting

When you start a new logo project, what's the very first thing you do?

Before any sketching, before opening the computer...

Version A Design Notes:

  • Structured step-through — guided prompts in sequence
  • Progress indicator shows where you are
  • Can skip prompts that don't resonate
  • Pros: Comprehensive, methodical coverage
  • Cons: Can feel like an interview

Version A

Guided prompts in sequence — comprehensive coverage.

Risk: Feels like interview

Version B

Natural dialogue — Lex follows the thread.

Risk: May miss aspects

Version C

Visual flow builder — see process take shape.

Risk: Extra work feel

🛠️ Why Process Capture Matters

Aaron's analog-first workflow is core to his identity as a designer. Thick markers force decisions. 50+ sketches clear the obvious ideas. This is where the "reduce, reduce, reduce" philosophy lives. Capturing this helps him articulate what he does intuitively.